Thursday 28 December 2017

Demand of Retail Analytics in Global Industry : Overview, Size, Share, Trends, Analysis and Research 2017-2025

Researchmoz added Most up-to-date research on "Retail Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025" to its huge collection of research reports.

In this world of retailing; finding and understanding your potential customer regarding their purchase behavior and attracting them is quite complicated. As, a lot of raw and unstructured data is generated from multiple systems but segmentation, analyses and finding patterns in data still remains a key challenge for providing critical business decisions. This is where retail analytics plays a key role. Retail analytics is the process of providing analytical data on sales, supply chain movement, consumer demand, etc. that are crucial for marketing, finding consumer behavior and making procurement decisions.

The main drivers for growth of global Retail Analytics Market is due to rapid use of data-intensive platforms, growing internet penetration, and rapid adoption of social media, and advancement in technologies, such as artificial intelligence, machine learning, and augmented reality. However the shortage of skilled analysts and experts is acting as a major restraint in Retail Analytics Market.

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The global Retail Analytics Market can be categorized on the basis of application, by business function, by component, by deployment model, by organization size, by end-user and region. In global Retail Analytics Market, the application segment can be further classified into merchandising analysis, pricing analysis, customer management, performance analysis, yield analysis, inventory analysis, and others. On the basis of business function, the global Retail Analytics market can again be categorized into finance, sales, marketing, supply chain, and store operations. On the basis of component segment, the global Retail Analytics Market can be categorized into software and services.

On the basis of service, the global Retail Analytics market can further be categorized into professional services, and managed services. On the basis of deployment model, the global retail analytics market can be categorized into on premises, and on demand. On the basis of organization size, the global retail analytics market can be categorized into SMEs or small and medium-sized enterprises and large enterprises. On the basis of the end user, the global retail analytics market can be categorized into online and offline. On the basis of geography, the global retail analytics market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and South America.

Among the application segment in global retail analytics market customer management application is expected to grow at the greater CAGR during the forecast period. Among the deployment model in global retail analytics market, on demand deployment model is expected to grow at the greater CAGR during the forecast period.

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The major players in global retail analytics market are International Business Machines Corporation, Microsoft Corporation, Manthan Software Services Private Limited, Fujitsu Limited, BRIDGEi2i Analytics Solutions Private Limited, Capillary Technologies, Angoss Software Corporation, Diaspark Inc., FLIR Systems, Inc. , MicroStrategy Incorporated, GainInsights Solutions Pvt. Ltd., Happiest Minds, Information Builders, IntelliVision, Corporation, LoyaltyOne, Oracle Corporation, QBurst, Qlik Technologies Inc, RetailNext Inc., SAP SE , SAS Institute Inc., Trax, Visual BI Solutions, and Zebra Technologies Corporation. These companies are investing a lot in their research and developmet so as to incorporate new technologies in their systems and develop new products to excel in global retail analytics market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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